McDonald’s Delivers DEATH BLOW To Green Food Industry
(BrightPress.org) – The hamburger is a staple of American cuisine. In the mid-1800s, people selling coffee and snacks from food carts began offering it to night shift workers, as well as patrons at fairs across the country. Established eateries began selling burgers in the 20th century. In 1955, McDonald’s opened its first restaurant selling its iconic burger. Recently, the chain decided to mess with its famous formula, and it didn’t go well.
In November 2021, America’s largest fast food chain began testing a meat-free burger in eight restaurants. In February, it expanded the plant-based meal to 600 locations. McDonald’s completed a trial of the meatless burger created by Beyond Meat. The McPlant appears to be a flop with consumers.
.@McDonalds announced it has concluded the US trial of its McPlant burger, which is made with the plant-based protein manufactured by @BeyondMeat.
According to 3rd-party reports, the experiment ended as a failure. https://t.co/2DaO4YLK45
— The Epoch Times (@EpochTimes) July 31, 2022
On Thursday, August 4, the company pulled the plug on the plant-based sandwich. Reports by third-party analysts at JP Morgan and BTIG say sales at the world’s largest patty joint did not meet expectations.
Beyond Meat’s products are typically more expensive than the real thing. Still, the company held off on raising its prices. McDonald’s wasn’t the only business to cut its losses. Panda Express, Kentucky Fried Chicken, Pizza Hut, Dunkin’, Hardee’s, and A&W discontinued their experiments with plant-based imitation meats as well.
Hamburgers comprise 60% of all sandwiches eaten. It seems consumers aren’t keen on eating plants designed to look and taste like meat.
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